Nothing but the Best for our Guests!
Renewable, Sustainable Beauty
Did you know most professional brands don’t make their own products? At Loma, we source, formulate, manufacture, and fill all of our own products. We investigate our ingredients and raw materials to ensure there are no traces of harmful materials – we don’t take for granted the claims we make. Our founder and cosmetic chemist, David Hanen, personally guarantees the quality of the raw materials he uses, promising “we only buy from the finest raw material manufacturers in the world.”
J Beverly Hills® was created by Juan Juan, celebrity stylist and founder of the Juan Juan Salon – a Beverly Hills landmark. J Beverly Hills® is a premier producer of hair and colour products that are available only through the finest professional salons. juan juan's vision is to empower fellow salon professionals by providing the knowledge and resources to establish themselves with an individualized perspective and approach in an ever changing competitive industry.
In 1996 International Hair Cosmetics Ltd. UK conceived, created and launched the premium hair care brand AFFINAGE. Originated as a line of permanent hair colour, the AFFINAGE brand grew rapidly to include tone on tone and fashion colours, permanent waves, specialist highlighting systems, bleaching powders, shampoos, conditioners and styling products that have been enthusiastically embraced by consumers and the hairdressing industry.
Keratherapy was founded in South Florida, home to both bold fashion and epic humidity that can make hair appear frizzy, unruly and unhealthy. Keratherapy’s experts developed treatments using natural keratin chemistry to tame wild hair, quickly and easily; giving it a smooth, natural, luxurious look even in the most challenging environments.
Keratherapy’s Keratin treatments have been proven worldwide to not just provide a quick transformation into smooth, touchable hair, but to maintain that look for months at a time.